While many DTC brands are rich in great ideas, most lack the tech infrastructure to truly thrive. Created by experts in DTC innovation, Chord’s API-first, data-first commerce platform provides brands with “commerce as a service.” As a business moves into the world of headless commerce (where they buy e-commerce infrastructure that’s separate from the front-end experience), Chord is designed to provide all of their needs, across multiple products and features, including content management, a customer data platform, and order management.