11:30 AM - 01:00 PM
Conference Room A/B/C
It's easy to underestimate the work that goes into marketing. Everyone's a social media expert right?
It's tough to know know when to tackle the big media questions: when to increase your marketing spend, what social platform to focus on, where to find your target audience. Walker Sands, recently named to Chicago Inno's 50 on Fire, will drive the panel to chat about the four key components of creating an impactful brand through digital marketing focusing on awareness, lead generation, lead nurture, and magnifiers.